Friends of Animals asked us to help them create awareness around the importance of spaying and neutering.
Our goal was to create sharable content that forced people to look at the problem in a new light. We needed to reach younger pet owners and make them realize that their lack of action could potentially be feeding into a massive problem. Drawing a parallel between human issues and the epidemic facing millions of strays touched a nerve. We wanted to create a dialog. Mission accomplished. Plus, our research indicated Danny Trejo is a bad ass.