Differenter is Betterer.

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Advertising hasn’t changed. The world has.

  • Old Rules




    Investment as Currency

    The Medium Dictates The Ideas

  • New Rules


    Cultural Relevance


    Idea as Currency

    The Ideas Find The Medium

We are the agency

for brands that want to stand out

in a commoditized world.

Breensmith is a group of creatives,

planners, and coders that tell brand

stories through emerging media.

Everyone says they’re award winning.

We actually are.



Qualitative, quantitative, web groups, analysis.


Business, marketing, communications, trade, consumer.

Web strategy, design and development

Information architecture, content mapping, search engine optimization.

Social media

Campaign development, targeted advertising strategy, fan acquisition.


Tv, radio, outdoor, print, direct mail, digital, non-traditional.

Brand design

Naming, logos, packaging, design.


let the



Meet the brains behind our well-oiled and slightly neurotic machine.

Chris Breen

Creative Director

As Creative Director, Chris oversees all creative work for breensmith clients. He spent several years as a highly sought-after creative for global agencies like Grey NY and JWT. Chris spent the better part of a decade honing his skills full-time at shops like CP+B.

Chris has sat on the board of The Creative Circus. His work has won virtually every creative award, including One Show, Communication Arts, and Graphis.

Tim Smith


Tim manages the operation of breensmith. He created the talking M&M’s campaign while at BBDO NY. One of the most iconic TV campaigns of all time, it is still going strong today.

Over the years, Tim has helped guide creative at agencies like 22squared and DDB Chicago.
He has multiple Super Bowl spots to his credit. The Clio Awards and One Show have honored his work for Budweiser, McDonald’s and MasterCard among others.

Matt Hayes

Director of Client Services

Matt began his career as an account executive in national advertising agencies, including Zimmerman and Partners. Prior to joining breensmith, he spent a decade at The Weather
Channel as Vice President of Sales Strategy & Marketing, helping the brand evolve from a cable network into a truly integrated platform.

Differenter is Betterer Blog.

News, content, and commentary celebrating brands that zig while others zag.

danny cage September 25, 2015

A different breed of PSA.

Friends of Animals asked us to help them create awareness around the importance of spaying and neutering.

coco-chanel June 4, 2015

Différenter est Magnifique

We don’t mean to get all “international” on you. Oh, wait. Yes we do.

Screen Shot 2015-05-13 at 4.32.33 PM May 13, 2015

Subservient Chicken 2.0?

This spring, the team at Wieden & Kennedy put on a three-day show using the live gaming platform Twitch.

bus April 6, 2015

Differenter is profitabler

What good is being the best if no one cares? People usually buy a product or identify with a brand for one of two reasons.

cancer April 2, 2015

Cancer sucks. Ignoring it kills

It’s awesome to see powerful work that saves lives. Abbot Mead Vickers BBDO in London’s work for Cancer Research in the UK is an example of combining PR and

startrek_button March 27, 2015

Escaping blah

As we embark on this new blog, I would like to remind you that we live in a world that moves at the speed of thought.



140 Peachtree St. NW
Atlanta, GA 30303

Ph: 404.352.9507
Fx: 404.352.9508